Privacy Policy

1. Personal Data We May Collect

Depending on how you interact with the Website, we may collect personal data including:

Information You Provide

• name;
• telephone number;
• WhatsApp number;
• email address;
• nationality where relevant;
• preferred unit type;
• property preferences;
• budget or price range voluntarily provided;
• intended purchase purpose;
• appointment or viewing preferences;
• enquiry messages;
• communication history; and
• other information voluntarily supplied by you.

Information Collected Automatically

Certain technical or usage information may also be collected when you visit the Website, including:

• IP address;
• browser type;
• device type;
• operating system;
• approximate location derived from technical information;
• referral source;
• advertisement source;
• pages visited;
• Website interactions;
• access date and time;
• cookies;
• tracking identifiers; and
• campaign attribution information.

We do not intentionally request sensitive personal information unless it is reasonably required for a legitimate property-related purpose and permitted by law.

2. How We Collect Personal Data

Personal data may be collected when you:

• submit an enquiry form;
• request the latest brochure;
• request pricing;
• request unit availability;
• click a WhatsApp enquiry button;
• call or message our representatives;
• interact with our advertising;
• arrange an appointment;
• request a viewing;
• communicate with an authorised property consultant; or
• otherwise voluntarily provide information.

Limited information may also be received from advertising, analytics, referral and communication platforms where permitted by applicable terms and laws.

3. Purposes of Processing

Your personal data may be processed for purposes including:

• responding to your enquiry;
• providing Project information;
• sending brochures or floor plans;
• providing pricing and unit availability;
• contacting you through WhatsApp, telephone, email or other channels;
• arranging property consultations;
• arranging appointments or viewings;
• understanding your property requirements;
• helping with unit selection;
• providing information on current promotions;
• supporting the property-purchase process;
• referring your enquiry to relevant authorised representatives;
• maintaining customer-service records;
• analysing Website usage;
• measuring advertising performance;
• improving Website and marketing effectiveness;
• preventing fraud or misuse;
• complying with legal obligations; and
• other purposes reasonably connected with your enquiry.

4. Consent to Contact

The Website enquiry form may include wording such as:

By submitting the form and providing the relevant consent, you agree that we may contact you regarding the Project.

We may contact you through:

• telephone;
• WhatsApp;
• email;
• SMS; or
• another channel used by you.

Communications may include:

• current pricing;
• brochures;
• floor plans;
• unit availability;
• developer promotions;
• appointment details;
• viewing arrangements; and
• other information relevant to your property enquiry.

You may request that non-essential promotional communications stop at any time.

5. Disclosure of Personal Data

Where reasonably necessary, personal data may be disclosed to:

• PropNex Realty Sdn Bhd;
• authorised property consultants;
• Project sales representatives;
• the Project developer, proprietor or vendor;
• ED Marketing;
• CRM providers;
• website hosting providers;
• cloud-service providers;
• communication providers;
• advertising providers;
• analytics providers;
• professional advisers;
• IT and cybersecurity providers; and
• government, regulatory, judicial or law-enforcement authorities where required by law.

Personal data is not sold to unrelated third parties for their independent use.

Where third-party service providers process personal data on our behalf, they are expected to handle the information for authorised purposes and subject to appropriate safeguards.

6. Cookies and Similar Technologies

The Website may use cookies, pixels, tags and similar technologies for purposes including:

• operating Website functionality;
• understanding Website usage;
• remembering preferences;
• measuring advertising performance;
• attributing enquiries to marketing campaigns;
• improving user experience; and
• optimising advertising.

These technologies may involve services such as:

• Google Analytics;
• Google Ads;
• Meta Pixel;
• TikTok Pixel; and
• other similar advertising or analytics technologies.

The exact technologies used may change over time.

Where available, you may control certain cookies through your browser settings or Website cookie controls.

Restricting certain technologies may affect Website functionality or measurement.

7. WhatsApp and Third-Party Communication Platforms

If you communicate with us through WhatsApp or another third-party platform, your interaction will also be subject to the relevant platform’s privacy policy and terms.

Information processed through these platforms may be stored or processed outside Malaysia depending on the provider’s infrastructure.

8. Advertising and Lead Attribution

If you reach the Website through an advertisement, limited campaign information may be processed to determine how your enquiry was generated.

This may include:

• advertisement source;
• campaign;
• advertisement identifier;
• referral source;
• landing page;
• conversion event; and
• similar marketing information.

Such information may be used for campaign reporting, optimisation and fraud prevention.

9. Cross-Border Processing

Some cloud services, advertising platforms, analytics services or communication providers may process or store information outside Malaysia.

Where personal data is transferred outside Malaysia, reasonable steps will be taken to handle such transfers in accordance with applicable Malaysian requirements.

10. Data Security

Reasonable administrative, technical and organisational measures are used to protect personal data against risks such as:

• unauthorised access;
• unauthorised disclosure;
• misuse;
• alteration;
• loss; and
• destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Data Retention

Personal data will be retained only for as long as reasonably required for the purposes for which it was collected, including:

• responding to enquiries;
• providing purchaser assistance;
• maintaining appropriate business records;
• complying with legal obligations;
• resolving disputes; and
• establishing or defending legal claims where applicable.

When personal data is no longer reasonably required, it may be deleted, anonymised or otherwise securely disposed of in accordance with applicable practices and legal requirements.

12. Data Accuracy

Reasonable steps may be taken to ensure that personal data held is accurate, complete and reasonably up to date for its intended purpose.

You should inform us if your contact details or other relevant information changes.

13. Your Rights

Subject to applicable Malaysian law, you may have the right to:

• request access to personal data held about you;
• request correction of inaccurate or incomplete information;
• withdraw consent where processing is based on consent;
• request that certain marketing communications cease;
• enquire about the handling of your personal data; and
• exercise other rights available under applicable personal-data protection law.

Certain requests may be subject to identity verification, legal exceptions or administrative requirements.

Withdrawal of consent will not affect processing lawfully carried out before the withdrawal.

Where certain personal data is required to respond to your property enquiry, withdrawal may affect our ability to continue providing assistance.

14. Marketing Opt-Out

You may opt out of non-essential marketing communications by:

• replying to a message requesting to unsubscribe;
• informing the consultant contacting you; or
• contacting us using the Privacy Contact details below.

Communications necessary to respond to an existing enquiry may continue where reasonably required.

15. Children

This Website is intended for adults interested in property information or property purchase.

We do not knowingly seek to collect personal data from minors without appropriate consent or authority where required.

16. External Links

This Website may contain links to external websites or platforms.

We are not responsible for the content, privacy or security practices of third-party websites and platforms.

Users should review the relevant third-party privacy policies separately.

17. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect:

• changes in law;
• changes in Website practices;
• changes in technology;
• new service providers; or
• operational requirements.

The latest version will be published on the Website with an updated “Last Updated” date.

18. Privacy Contact

For requests relating to personal data, access, correction, withdrawal of consent or privacy matters:

We may request reasonable information to verify the identity of a person making a data-related request.